Positive Acceptance Hierarchical Filtering Process -- No Rules, Black Lists or Filter Updates Required

These days it's common to hear the terms "black list", "block list", and "rules" as it applies to the war on spam. What you may not have noticed is that these terms all have one central theme in common:

These terms all describe NEGATIVE processes. "Average" filtering systems currently operate on this negative principal known as "Negative Rejection". In other words, "If the word FREE is in the subject line, then throw it in the trash".

Using this approach may reduce spam, but not without a compromise... The price you pay is YOUR TIME and patience in constantly trying to block things from coming in, out-guessing what the spammers may send you next, and even possibly losing important email.

We believe that getting rid of spam should actually save you valuable time! Not create more work for you.

The better approach is to "think positive".

Here's the simple truth... You know what type of email you want. So logic has it that if you simply concentrate on the mail you WANT and not on the mail you DON'T WANT, your life with email becomes much easier.

Take for example how you sort your regular "snail" mail at home. As you go through your mail, you instinctively look for those things that are instantly familiar to you. Based on what you've received in the past, you've trained yourself to be on guard for suspicious sales-oriented junk mail.

So when you grab that pile of mail, you instantly know what to set aside for later. Now you can look at the important stuff! You may later decide to glance through the junk pile just in case there's something worth looking at, and then throw out what you're absolutely sure is junk mail.

This is the power of positive thinking! You know what you WANT, which is MUCH EASIER than knowing what you don't want!

To further clarify how positive thinking is the way you normally operate, let me ask you this... Could you possibly know every single piece of junk mail that you don't want, including all the new junk you've never even seen yet?

Of course the answer is a resounding "NO!" Even if you could know, would you really want to know? Why waste your time on such a mundane task, especially since you never asked for the junk in the first place?

The truth is, the average spam filtering systems are limited to this negative approach -- identifying and trying to keep up with every spam that could possibly cross your path.

And since this really isn't possible, they basically "guess" at it by using generalized rules (like tossing any email with "FREE" in the subject line) with no regard for what YOU have to say about it... And you stand to lose mail that you may have really wanted!

I'm sure you'll agree that this is not a very personal approach, and certainly not very practical.

Now we have to give credit where credit is due. Recently you may have seen some filters that incorporate the use of a "white list" or "friends list". Basically this is the average spam filter's way of reducing your objection to losing email from certain friends or associates.

This is a more positive approach and we'll be the first to admit that these competitors are closer to the optimum solution.

But these programs still do not take into account the variables of ALL your positive needs. The problem is twofold:

  • If an old friend was not on your list, he would still get filtered out.
  • Spammers have already figured out how to beat the "white lists" or "friends lists". So even though you may not lose those emails from people on these lists, spammers can now invade your inbox easier because you use these lists.

Does this sound like yet another compromise?

So then how is it possible to determine all the important mail, without sifting through all the junk?

Let's go back to the example used earlier of how you sort your regular "snail" mail at home.

We've established that you instinctively know, by your own standards you have set, what type of mail you will consider keeping, what mail you wish to set aside for later, and what you know to toss out right away. This "intelligence by experience" helps you correctly sort mail from the most important to the least important.

The equivalent to this intelligent way of thinking in the computer world is known as "Hierarchical Process". A heirarchical system ranks or positions things based on their order of importance -- just like you do when you sort through your mail at home. Therefore, a "Positive Acceptance Heirarchical Process" is one that would think just like you do.

And who could you trust better than yourself to know exactly what you want and don't want?

ONLY Mailbox Filter uses the "Positive Acceptance Heirarchical Process" in filtering and managing your email.

In simpler terms, Mailbox Filter thinks and acts just like you do about email. It never forgets what you tell it, just like you would never forget how to recognize junk mail when you see it.

Mailbox Filter always records your acceptance or rejection patterns with simple clicks that you make -- there's no long, tedious training sessions. Instead, Mailbox Filter follows you along, learning by experience what your likes and dislikes are.

This is why we can confidently state that you'll never lose important mail with Mailbox Filter!

We recognize that one size does not fit all... That what's junk for one is bliss for another.

We created Mailbox Filter to provide you with the control and intelligence to think like you do about email. If you want a program that will automatically detect all obvious junk, never forget what your needs are, and absolutely never lose email you want, you've found it! Mailbox Filter.

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